I’m not going to drag this one out, so let’s get going.

First - how about the first 14 seconds of the game? That was incredible. Then the Bears just completely fell apart. They were outplayed by the Colts at almost every turn.

Second - would someone PLEASE hire a towel boy to wipe off the darn cameras? I realize it was raining but the cameras were almost completely fogged up at times!

Note: All of these commercials are available for viewing online in case you missed any of them.

Now let’s talk about the commercials that I liked from the first half:

• Doritos - the 2nd commercial of the night, produced by a guy in Cary, NC for around $12. How precious when the girl slams into the side of the car.
• Blockbuster Getting Online - Always remember to click and drag the mouse :-).
• FedEx on the Moon - This is the opposite from last year’s cro-magnon FedEx - ending was the same concept - last year he was stepped on by a dinosaur, this year, he was hit by a comet. I like the twist, but it lacked originality, so this only gets honourable mention.
• Snickers - afterthekiss.com (four different endings) - (Note: all content on the afterthekiss website has been removed by Snickers due to complaints about some of the alternate endings, and the player reaction videos, here also)
• Bud - the false dalmation - this one started off so sad…we were really rooting for the dog, and then when he was splashed with mud, we felt this surge of sympathy, then elation as we realized he was now dalmation worthy - Miss Bud at the end, with mud all over her was awesome
• Careerbuilder - every single one of their ads was perfect. Running from the training seminary, Fighting in the Promotion Pit, and going in for a Performance Evaluation. Superb marketing.
• Doritos - the Checkstand - this is by far my favourite of the entire bunch. When the girl said Salsa Verde and the man purred back at her, I thought I was going to wet myself laughing. Very creative.
• Bud Light - Slapping as the new form of saying great job. It was good…it wasn’t especially funny until the end though.
• GM - the robot dreaming that he was fired - this was almost disturbing. Why is it that we have empathy for non-sentient beings like that? Isn’t this called anthropomorphising? Anyway, needless to say I was relieved when he woke up. Excellent job. (Suicide prevention group wants the advert pulled)

Moving on to the second half:

• Coke - Inside the Machine. Wow is all I can say to this one. This might be the best one of the second half. The animation was outstanding.
• Careerbuilder’s Promotion Pit and Performance evaluation happened here, but I mention them above for consolidation.
• Emerald Nuts and Robert Goulet - Hilarious. So incredible random!
• FedEx, where the persons name mirrors how they look or their personality - thanks mister chicken neck.
• HP - motorcycling - I give this honourable mention only because they had the Intel chime at the end.
• Taco Bell Carne Asada Lions - honourable mention for the lion who wouldn’t pronounce Carne with a trill.

It’s not a coincidence that my second half list is shorter. The majority of the second half commercials were crap.

So, just so you know there were a lot more commercials out there, here’s a really fast list of the ones that did not meet my level of expectations (any that are not listed, apparently I forgot about them):

Sierra Mist, Bud Light Marriage, Bud Light ESL Class, Schick, GoDaddy, Coke (nearly all of them), Garmin GPS, Chevy nude carwash, Beating up the Heart, Connectile Dysfunction, Tostitos, Bug Light gorillas, Sheryl Crow Revlon, Van Heusen, Toyota Tundra, TMobile Fav 5, Kevin Federline as a Fast Food worker, Bud Light hitchhikers, Bud crabs, Honda CRV, Izod, Bud virtual football, Flomax male urinary, Etrade 1 finger, Honda desert gas stations, Snapple EGCG.

I hope everyone enjoyed the game, and the commercials!!!

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This sarcastic entry was posted on Monday, February 5th, 2007 at 10:24 am and is filed under Sports, Television. You can follow any responses to this entry through the comments feed. Both comments and pings are currently closed.